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Fashion, Beauty and Lifestyle

Discover trends, style, tips and my favorite finds.

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Hi, I am Cindy Utama!

A creative based in Medan, Indonesia, passionate about sharing my daily lifestyle through fashion, beauty, and entrepreneurship. My work revolves around curating authentic experiences, blending my love for style with insights into social media marketing and the fashion business.

Through my platform, I document moments that inspire, whether it’s showcasing the latest fashion pieces, exploring beauty trends, or empowering brands through strategic collaborations. My journey is all about creating meaningful connections, celebrating individuality, and turning everyday inspiration into something extraordinary.

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Dollette

Dollette, founded by Cindy, is all about effortless elegance and timeless style. Every piece is thoughtfully designed to make you look and feel your best.

Community Across Channels

My audience spans multiple platforms, creating a diverse and engaged community that shares a passion for fashion, beauty, and lifestyle. From Instagram’s visual storytelling to TikTok’s dynamic content, each channel connects me with followers who value authentic experiences and meaningful conversations.

 

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95.6K

25.4K 

Followers

Followers

990

Followers

Subscribers

739

Key Instagram Statistics

Here’s a snapshot of my Instagram performance, highlighting strong engagement and audience growth. These insights reflect an active community that connects with curated content on fashion, beauty, and lifestyle, making my platform ideal for impactful brand collaborations.

4.06%

Engagement Rate

10K

Average Views per IG Story

80%

Audience Credibility

592.9K

7.2%

Average Monthly Reach

Average Monthly Followers Growth

Audiences Demographics

My audience is a vibrant community of fashion-forward individuals, beauty enthusiasts, and aspiring entrepreneurs who value authenticity and style. Primarily based in Indonesia and Southeast Asia, they are trendsetters who seek inspiration in fashion, beauty, and lifestyle content. With a strong interest in the latest trends and brand stories, my audience actively engages with curated content that blends aesthetics with meaningful narratives.

71.3%

28.6%

48.2%

20.1%

63.1%

women

man

25-34 yo

35-44 yo

Indonesia

Top City : Jakarta & Medan

My Portfolio

Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.

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TRUSTED BY

At my platform, I take pride in collaborating with a diverse range of brands that share my passion for style, quality, and authenticity. From established labels to emerging designers, each partnership reflects a commitment to delivering curated fashion pieces that resonate with my audience.

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